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Contributions to Game Theory and Management, 2018, том 11, страницы 207–223
(Mi cgtm329)
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Эта публикация цитируется в 1 научной статье (всего в 1 статье)
A dynamic oligopoly marketing model of advertising
Lihong Shi, Ovanes Petrosian St. Petersburg State University,
7/9 Universitetskaya nab., St. Petersburg, 199034, Russia
Аннотация:
We consider a dynamic oligopoly advertising model for both noncooperative and cooperative setting. Feedback Nash equilibrium strategies and cooperative strategies are found to determine the optimal advertising efforts of each firm for both setting respectively. Besides, depending upon the cooperative strategies, imputation is introduced as an optimal allocation of joint payoff and Imputation Distribution Procedure is used to guarantee the time consistency for cooperation.
Ключевые слова:
advertising competition, optimal control, dynamic programming, time consistency.
Образец цитирования:
Lihong Shi, Ovanes Petrosian, “A dynamic oligopoly marketing model of advertising”, Contributions to Game Theory and Management, 11 (2018), 207–223
Образцы ссылок на эту страницу:
https://www.mathnet.ru/rus/cgtm329 https://www.mathnet.ru/rus/cgtm/v11/p207
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Страница аннотации: | 230 | PDF полного текста: | 74 | Список литературы: | 49 |
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